How to Make the Most of the Customers You Already Have (Retention Is the New Acquisition) [PRE-RECORDED]

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About this talk

The secret to growth is a resource you already have: your current customers.

Increasing MRR starts from the very first interaction with your brand and continues all the way through the lifecycle. You need a strategy to extend the lifetime value of their customers, but precious revenue can leak out of your business if you double down on the wrong practices.

Join industry experts from Lyft, RasieMe, Sparkpost, and Brightback to discuss:

  • How they’re driving meaningful growth through retention

  • The right KPIs to measure success

  • Establishing a churn goal and key tactics that work

  • How they’ve successfully made changes based on customer feedback and exit surveys

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