There are thousands of analytics, email, and marketing tools out there waiting for you to try them. It's no secret, choosing between these thousands of tools is complex. It's hard to assess which tools you'll outgrow in the next two months versus the ones which will grow with you for years. At Segment, we've now seen thousands of companies embark on this journey. From their earliest stages to reaching unicorn status, we've watched companies switch out their data stacks hundreds of thousands of times. We'd like to help you plan ahead. In this session, we'll share the trends we've seen over the last three years when it comes to switching tools. It's our hope that this analysis gives you a window into what's next and how to think about evaluating different vendors for your data stack.